INSIGHTS
Notes on sales, GTM, marketing, PR and supply chain.
Practical thinking from the work of building predictable revenue — written for founders and growing teams.
Latest · PR
PR that actually helps sales: turning coverage into pipeline
Press coverage feels great for a day. Here's how to make it work for your sales team for months — before, during and after it lands.
Read articleGTM Strategy
Your GTM plan is a hypothesis: how to test it in 90 days
A go-to-market plan isn't a promise — it's a set of bets. Here's a practical 90-day way to test them before you scale spend.
Sales
Why most sales pipelines leak — and the 5 checkpoints that fix it
Most pipelines don't fail at the close. They leak quietly at five predictable points. Here's how to find them and plug them.
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